The sign blares business, "divorce today ... $ 199," another horn, "Rolex Watches - Cheap," and the next, shouting: "4 tires, $ 120." Discounting is everywhere, advertising, a common message - low prices and services at low cost.
Discount havoc on the rest of us who are free of charge for a premium service. With so many companies advertising low prices, is extremely price-sensitive customers. In your case, the customer is a real estate agent and most of them arePrice always sensitive to charges that will be charged.
What's Your Fairy?
The agent asks, "How should the customer?" The loan officer says, "I said a Commission on the front and one on the back." The agent looks surprised: "It seems unfair, because they charge so much?" The loan officer says, alarmed: "This is what I have always loaded. "The agent goes, never to return.
I hope that it never happened.Instead, one should expect the opposite if you understand how to support the cost of agents. Rather, as servants of the question of what is charged, that explain why consumers choose the service commands a premium.
Marketing is your chance, their idea of the service provider before you call to do so through a relationship. It should lead to an agent of you sitting in front of them, quality of service, in direct proportion to the sizeTheir fares.
E 'as a luxury car. Rarely negotiate on foot in a dealership Lexus and price. Marketing has its buyers perception of quality, before entering the showroom to defend the price marked.
How do you describe your service
If your perceptions of your brochure design service? In many cases, brochures boast the service with unproven claims like: "We offer a good service." And if a loan officerQuestion about taxes, struggling to prove worthwhile.
If you really want the agent to understand the quality of service, marketing, for their expression. Begin by selecting the service tangible. If an agent does not see, hear or touch, they are ideas that do not support their charges. Is not good enough, saying only: "We provide excellent customer service."
Here's how he felt:
See it - manyAgents are visual processors. Use pictures, diagrams and charts.
Hear it be - testimonials from our customers on CD or audio file loaded on your site.
Touch it - Use the most beautiful, high quality materials and a variety of packaging.
Make It Trivial
For example, develop an overview of the process of loan application and describe it in steps, that is to say, "Our exclusive 12 steps." Although it would be better to develop an overview ofCommunications between your office, the agent and the borrower of the loan during the application process. Both the point of contact, a flow chart with graphics, because it allowed for agents to view.
Be more descriptive in detail
If you describe the employees to mention the number of years of experience: "Our expert staff combines over 150 years experience guides. Use pictures and biographies of creating an emotional bond. And as personalDarling, detail used to describe what must be considered, "In the course of a loan, a production assistant, two processors, one manager, two insurers, I and 20 sets of hands to touch the file."
The FAQ
You can add to your brochure, which answers frequently asked questions create. Applications must be resolved in order from easiest to most difficult. About half of the list are issues that affect the rates. A tool like this can helpTo defend a tax agent if the customer is focused on questions about it.
The Three Amigos
Why then should take care of each agent to do business with you? "Based on what you do for the Three Amigos. Who am I? The same three people who matter most - me, myself and I. Agents are people, right? Well, maybe not ...?
For example, if you are in the production of recommendations in line, not a reflection of the quality of service, and if theBenefits of an agent referral, is not that an important reason for why the fees are for a prize?
The news is exciting, understanding more, an agent, as a service provider, the fee is higher benefit directly incurred. Think about what I think? Exactly! How can you describe, including calls from customers after the loan in order to provide recommendations for the agent (and themselves)? Since many players have this gap in their marketing, we thank you formore.
Using data from trivial, since they are more descriptive and the Enlightenment, since they directly benefit, will help to rationalize an agent emotionally and logically, because the service commands a premium. In this way, they are less likely Question on fees and help customers understand the value of your services and because it is a bonus.
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