Message: It's About People!
Consumers are becoming more and more power every day, thanks to technology and the power of the media. Reviews, coupons and ideas at the click of a tweet or the collision of a whine share!
Access to communication technologies such as iPhone, Netbook, and the general flow of information through the social web such as blogs (eg WordPress), microblogging (eg Twitter), social communities (eg Facebook) and other niche productsHelp the community, can offer both consumers and the economy. For example, what happens if a customer complains about joints Twitter as a way to auto repair experience in a local discount tire? And better yet, what if the mechanic heard tire or representatives of their activities?
Many progressive companies are actually responding to customers who do not have a good experience at this time (right now). This can only help relations damaged bydirectly to customer needs, but can also be perceived by the consumer. Customer support and troubleshoot lived, is the main goal. However, please note that it is a customer via Twitter as a return to their phone message, but with the world () in real time.
Sentiment Matters
Both positive and negative mood may be shared by a consumer for a specific company. If it's good, neutral or bad, are the companiesListening. In the previous example, if a tire mechanic, did not immediately meet the expectations of its customers in the store (not online), you can always get a second chance. Obviously the tire mechanic must make every effort to keep the customer satisfied, before leaving them. But in the case of customers using Twitter to vent, the company had a further opportunity to improve the situation.
For those familiar with social media properties, such as Twitter to follow,the great journey to talk about us in one and zero. A customer-oriented tire mechanic, construction of a report that more and meet or exceed customer needs, will succeed both offline and online. These are people!
The importance of online communication is important in those days. The companies were aware that they are able to have a negative experience to correct a second time, eliminating the situation immediately. It mayDifference between a lost customer and building the relationship, after a customer for life.
On the positive side, what happens if the customer is using social media Compliment the user? From your loyal fans, congratulations on your Facebook company blog, to thank loyal customers for their support is equally important. Many companies use common promotional strategies adopted to support its loyal customers in the form of coupons and special offers.
Overall, communication is crucial forpositive impact that business by providing superior customer service to their patrons. We've all heard that the importance of listening in communication is enormous. Today can be heard with greater opportunities to help companies ensure that they help to support and service to its customers at levels that will have to face. The customer is (still) always right and is consulted, the better way.
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